Made for those who drive hockey.
Hyundai launched a large hockey sponsorship program including being a partner in Rogers Hometown Hockey Tour. Rather than use the traditional hockey personalities route, we wanted to create a campaign that championed those people behind the scenes that made hockey happen. 'Made for those who drive hockey' celebrates the coaches, parents, and volunteers that are so integral to the sport.
Role: Art Director and Creative Director
OOH/ Dealership Poster