Bill currently is a Creative Director, overseeing a creative group developing cross channel work for the Hyundai and Genesis brands. He led and helped create Hyundai's hockey sponsorship campaign as well as many brand and retail campaigns, content pieces, retail POP elements and digital/social assets.
Prior to 2019, Bill creatively led the Rogers Communications business for 12 years. While building and overseeing a creative department of between 12 and 20 individuals, he helped create breakthrough mass, digital, social, content and retail communications for all divisions of the Rogers portfolio including their Sportsnet brand.
In 2018 he helped Rogers launch a new brand platform, tagline and brand standards as well as a campaign launching their revised CSR brand. He is involved in crafting innovative social campaigns across various platforms as well as data-driven digital and dynamic advertising executions.
Before joining the Rogers team at Publicis, Bill was Executive Creative Director of Arnold Worldwide Canada (formerly Vickers and Benson). Together with his creative partner, he was able to lead the agency to one of the top most awarded Canadian agencies several years in a row.
Prior to that, Bill created brand-building and award-winning work at several large multi-national agencies including BBDO, Leo Burnett and Young & Rubicam.
Bill has extensive experience in many sectors including automobiles, packaged goods, financial services, pharmaceuticals, telecommunications, QSR, retail, not-for-profit and public sector.