Canadian Psychiatric Research Foundation

Fifteen years ago, no one was talking about mental illness. There was still a stigma around it, and it was often seen as a personality weakness. CPRF wanted a bold campaign that helped re-frame how we viewed those that were suffering in silence.

Role: Creative Director

CPRF-Cancer Elm_Mag
CPRF-Cancer Elm_Mag
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CPRF-AIDS_Mag
CPRF-AIDS_Mag
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CPRF-HeartDisease_Mag.jpg