Rogers Rebranding & Guidelines
(AD & CD)
Although not as glamorous as producing a new broadcast launch campaign, we also re-deigned the whole Rogers brand look and feel in 2019. It was a redesign of all their printed materials, social and digital layouts as well as a full set of updated brand standards. As the architect of the redesign,
I created a massive multi-page 'brand bible' and presented it to all stakeholders and partners through several roadshows.