Rogers Rebranding & Guidelines

(AD & CD)

Although not as glamorous as producing a new broadcast launch campaign, we also re-deigned the whole Rogers brand look and feel in 2019. It was a redesign of all their printed materials, social and digital layouts as well as a full set of updated brand standards. As the architect of the redesign,

I created a massive multi-page 'brand bible' and presented it to all stakeholders and partners through several roadshows.

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